Bol.com is the No.1 leading online retailer in the Netherlands and Belgium. Their steady growth has resulted in over 10 Million shoppers in 20 years.
They have always been in the forefront of innovation and they have decided to create their own branded voice. Bol.com needed a digital voice which set it apart from its competitors and embodied Bol.com’s specific sonic branding requirements.Their first foray into voice began with their Google Assistant action. However, issues with the robotic sounding voices which came standard became apparent immediately. The quality of voices affected user experience and even harbored vendor complaints.
Finding the RIght Voice
Bol.com took special care in researching and developing the right voice for the Google Assistant action. They, in collaboration with ReadSpeaker conducted in-depth consumer research and picked 4 voice actor candidates to base the synthetic voices from. This process allowed Bol.com’s custom voice to have the maximum amount of impact and resonance to their audience. ReadSpeaker’s 20+ years of experience in developing voice strategy enables brands in upgrading their custom voice by maximizing the reach by fine-tuning their voice.
ReadSpeaker voices are designed to be emotive and versatile. This fits Bol.com’s e-commerce use well as it needs to phrase a constantly changing catalog of products. Not only did the voice represent Bol.com but it also represented the vendors and partners which relied on Bol.com to market or sell their products. The Bol.com voice is human-like and plays its part of the cohesive voice strategy which includes traditional ad voice actors for TV.