MSC needed a show stopping attraction for their newest flagship MSC Virtuosa. The expansive cruise ship boasts some of the world’s largest attractions on the sea such as the largest pool at sea or the largest LED dome for their shopping promenade. In addition to these luxurious amenities, the MSC Virtuosa is a statement in innovation and technology. The ship is hailed as one of the most environmentally-sound ships at sea currently and thus needs to integrate that future-minded thinking for their unique space-themed bar “MSC Starship Club”.
In this bar, “Rob”, the first humanoid robotic bartender at sea prepares drinks for the guests. MSC needed an additional humanizing aspect to Rob which consists of two robotic arms, swiveling base and an expressive digital “face” on a screen. Rob, while a robot, is also a bartender who must be able to converse with the guest to build a sense of immersion to the whole experience.