Voice Technology: Today’s Innovation, Tomorrow’s Expectation
Not only can voice technology help brands break through the noise today, but voice-enabled capabilities are increasingly expected from customers. One in four U.S. adults own a smart speaker, and 56% of those users say it is important that their speaker considers their interests and preferences when responding to questions or commands. If brands don’t invest in voice technology now, they will be playing catchup as the market moves swiftly along.
Using voice technology, companies have the opportunity to build personalized, convenient and seamless experiences that their customers won’t forget. They just need a few ingredients.