Interactive Voice Ads
Ads have been a part of our streaming experience since day one, but engaging with them has always required physical interaction – until now.
With voice-enabled ads, consumers can interact with ads no matter what they’re doing – no hands required.
Consumers are willing to interact with voice ads and the say-through rate is providing a compelling new way to measure audio ad engagement.
Voice ads are not only a memorable new ad experience, but since users are engaging with these ads at high rates, they’re more likely to remember what they’re engaging with.
+125%
Lift in purchase intent
+13%
Lift in aided recall
While consumers are familiar with voice assistants like Alexa, many have not yet taken the leap to use their voice to make purchases. But v-commerce is on the rise, and it’s even easier to navigate than e-commerce was.
All you need is your voice.
$40B
Projected in voice revenue in 2022
(Up from $2B in 2018)
18%
Of total expenditure made through a voice assistant
While consumers are no strangers to calling customer service, today’s modern voice-enabled technologies streamline the process, making solving their issue seamless and reducing the stress experienced by agents and callers alike.
70%
Of consumers will replace an in-person interaction with a voice assistant in the next three years
31%
Of smart speaker owners are interested in using their device to contact customer service
Breathe Life Into Your Ads
