Interactive Voice Ads
Ads have been a part of our streaming experience since day one, but engaging with them has always required physical interaction – until now.
With voice-enabled ads, consumers can interact with ads no matter what they’re doing – no hands required.
Consumers are willing to interact with voice ads and the say-through rate is providing a compelling new way to measure audio ad engagement.
Voice ads are not only a memorable new ad experience, but since users are engaging with these ads at high rates, they’re more likely to remember what they’re engaging with.
Lift in purchase intent
Lift in aided recall
While consumers are familiar with voice assistants like Alexa, many have not yet taken the leap to use their voice to make purchases. But v-commerce is on the rise, and it’s even easier to navigate than e-commerce was.
All you need is your voice.
Projected in voice revenue in 2022
(Up from $2B in 2018)
Of total expenditure made through a voice assistant
While consumers are no strangers to calling customer service, today’s modern voice-enabled technologies streamline the process, making solving their issue seamless and reducing the stress experienced by agents and callers alike.
Of consumers will replace an in-person interaction with a voice assistant in the next three years
Of smart speaker owners are interested in using their device to contact customer service
Breathe Life Into Your Ads